The game
changers
at assists
Meet some of the people and mentors who love guiding athletes through their athletic journeys.
Matthias Haspeslagh
Founder
Ann Wauters
Founder
Sabine Appelmans
Mentor
Laura Waem
Mentor
Stephanie Devillé
Mentor
Felix Denayer
Mentor
Kimberly Buys
Mentor
Koen Naert
Mentor
Tia Hellebaut
Mentor
Tom De Sutter
Mentor
Frauke Dirickx
Mentor
Sam Van Rossom
Mentor
Jan Bakelants
Mentor
Pieter Verhees
Mentor
Stijn Steels
Mentor
The story
of our brand
We represent the athlete and the mentor as 2 simple shapes, the circle represents the ahtlete, full of possibilities and potential, and a stretched out circle, representing the mentor and all their experience built along the years.
– –It’s no coincidence that this shape also represents the letter a in morse code, a language fueled by electronic impulses. The same kind we want to empower the athletes with.
The athlete
The mentor
At the start of a mentorship program, the mentor is there to guide the athlete, taking them through a journey of their past experiences and helping them along every step of the way.
Once we reach the midpoint of our logo, the order flips, and the athlete starts taking control of their own journey, leading the way for more to come.
When you look at the way the route starts in our logo, we start off with a downward slope. This symobolizes some of the setbacks athletes might have encountered. The Boomerang effect launches the athlete in an upwards flow at the end of the logo.
Sunrise & Sunset
Our color palette symbolises 2 of the most beautiful moment’s in an athlete’s career.
The Sunrise –
This symbolises the early period in an athlete’s career where there is still so much potential to grow.
The Sunset –
Equally as beautiful as a young potential, is an athlete past their prime, ready to share their knowledge and expertise with the rest of the world.
